Devialet Story Betak

Story Standby for music.
Bureau Betak ultra-limited series

Story Devialet Betak

When impossible doesn’t exist, you set your own limits. And defy expectations. For Devialet CEO Quentin Sannié and Alexandre de Betak, anything less would be a compromise. Today, their shared vision of fearless innovation finds radical new expression. Introducing an ultra-limited series Phantom.

Story Devialet Betak

To coincide with the release of the retrospective Betak: Fashion Show Revolution (ed. Phaidon, 2017) celebrating 25 years in the industry, fashion’s most prolific and hotly-requested set designer and show producer has partnered with a handful of houses on an ultra-select edit of items labeled ‘Fashion Show Tools and Survival Gear.’

From backstage staples such as headsets and ‘All Access’ passes to front-row essentials including cashmere blankets and anti-stress balls, the twenty or so pieces in the capsule are a playful tribute to the spirit of Fashion Week. Otherwise known as survival of the chicest.

To mark the occasion, Devialet and Bureau Betak have collaborated on the world’s first all-white Gold Phantom. The ultimate collector’s edition. Conceived by Alexandre de Betak and Emmanuel Nardin, Devialet co-founder and design engineer, each Phantom is engraved with the iconic pre-show signal: ’Standby for music… Music go!’

Devialet Story Betak


An ultra-limited series.

Only five Phantom available worldwide. Exclusively distributed by Colette (Paris) and Dover Street Market (London, New York and Tokyo).

The first two pieces are available this week at Colette Paris

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