Story Standby for music.
Bureau Betak ultra-limited series

When impossible doesn’t exist, you set your own limits. And defy expectations. For Devialet CEO Quentin Sannié and Alexandre de Betak, anything less would be a compromise. Today, their shared vision of fearless innovation finds radical new expression. Introducing an ultra-limited series Phantom.

To coincide with the release of the retrospective Betak: Fashion Show Revolution (ed. Phaidon, 2017) celebrating 25 years in the industry, fashion’s most prolific and hotly-requested set designer and show producer has partnered with a handful of houses on an ultra-select edit of items labeled ‘Fashion Show Tools and Survival Gear.’

From backstage staples such as headsets and ‘All Access’ passes to front-row essentials including cashmere blankets and anti-stress balls, the twenty or so pieces in the capsule are a playful tribute to the spirit of Fashion Week. Otherwise known as survival of the chicest.

To mark the occasion, Devialet and Bureau Betak have collaborated on the world’s first all-white Gold Phantom. The ultimate collector’s edition. Conceived by Alexandre de Betak and Emmanuel Nardin, Devialet co-founder and design engineer, each Phantom is engraved with the iconic pre-show signal: ’Standby for music… Music go!’

An ultra-limited series.

Only five Phantom available worldwide. Exclusively distributed by Colette (Paris) and Dover Street Market (London, New York and Tokyo).